Driving Growth through Insight, Identity and Innovation

We help solve our clients’ most complex challenges through the principles of upstream marketing.


We use a fact-based analytical approach along with creativity to help our clients grow better.

Strategic Innovation Consulting

Marketing Strategy

Insight, Identity, Innovation.

Marketing Strategy Specialists

Looking to grow your business? Our strategic marketing consultants take a structured approach across marketing strategy, segmentation and marketing plan development.

Brand Identity Development

Brand Development

Positioning, Architecture, Extension.

Fueling Brand Growth

A brand is one of the few things a company can own forever. EquiBrand strengthens brands through brand strategy, positioning, brand architecture, customer alignment and other brand consulting services.

Digital Marketing

Website, SEO, Pay Per Click

Internet Marketing

Is your website working as hard as it could be? Our digital marketing consultants create powerful digital strategies, customer personas, journey maps and digital plans to acquire and retain customers.

Growth & Innovation

Through Upstream Marketing

Innovation Experts

Looking to grow your business through new products and services? We assist clients with innovation strategy, value proposition and innovation process development through market launch.

Case Studies

When & Why

Clients call us when they want to …

  • Grow their existing business through improved marketing, branding and innovation
  • Enter new markets with existing products or services
  • Develop and validate entirely new business opportunities
  • Integrate businesses and brands as a result of mergers, acquisitions and re-organizations
  • Obtain deep marketing, branding, digital marketing and innovation expertise
  • Infuse fresh thinking, cross-industry perspective and objectivity
  • Free up the internal team for other pressing business issues

Why EquiBrand?

  • 15-year track record of building strong brands and businesses
  • Market-driven, customer-centric approach for improved strategic decision-making
  • Consultant skills encompass strategic consulting, business operations and classic agency/ marketing
  • Success in positioning dozens of brands, across consumer and B2B categories
  • Collaborative process that streamlines timelines, facilitates buy-in and results in skills transference
  • Our work balances strategic marketing and practical application to build brands and grow businesses

Our Clients

Our Focus is Your Business

Our clients, from Fortune 100 companies to venture-backed start-ups, come to us to improve their business condition through innovation, marketing, branding and other consulting services.